PDF The Coca-Cola Company Struggles with Ethical Crises It is an acronym for political, economic, social, technological, environmental and legal factors that shape the macro business environment. The Company. Below are the economic factors in the PESTLE Analysis of Coca Cola: Coca Cola dominates the market with almost 50% market share in the carbonated beverage market. Simultaneously, Cultural factors are also of significance for Coca-Cola. Coca-Cola's logistics team consists of more than 100 people who ensure the safe journey of each bottle from factory to fridge. Coca-Cola also excel in performance, develop skills and move towards their career goals. The macro environment of Coca Cola consists of external and uncontrollable factors which influence the company's decision making, performance and its strategy. Economical factors Coca Cola products are distributed to hundreds of countries. These include laws and regulations, tax system and accountancy ideals. It is a beverage company and is into the production and . Can A Rebounding Coke Finally Get Ahead Of Its Public Critics? How Coca-Cola influence Customer Behavior? Corporate Strategy, Governance & Ethics For Coca Cola Coca Cola ' advertising expenses accounted for more than $3 billion in 2012 and increased firm's sales and brand recognition. Environmental analysis. PESTLE Analysis of Coca Cola Coca cola has been world's favorite brand for last 20 years. Water usage controversy - Coca-Cola has faced many criticisms over its water management issue.Many social and environmental groups have claimed that the company has a vast consumption of water in water-scarce regions.Besides, people have alleged that Coca-Cola is polluting water and mixing pesticides in water to clear contaminants. Coca-Cola Company's Marketing and Environmental Factors - 894 Words ... The aim of this . Coca-cola is the largest non-alcoholic beverage company in the world serving its different type of brand for more than 100 past years. The Coca-Cola Company guarantees that the beverage is sold in more than 200 nations. The external factors which affect organization's plans and strategies are called macro environment. Coca-cola owns an astonishing 500 brands and is sold in over 200 countries and territories. This environmental analysis basically covers factors affecting organization both internally and externally. There are various external factors which affect the business of a company such as Political, Economic, Social, Technological, Environmental and Legal. Strengths Coca-Cola has been an intricate part of American culture for over a century . Coca Cola Macro Environment Analysis - 2009 Words | Cram Environmental analysis. Coca-Cola beverage industry analysis In 2021, the global beverage market is pegged at 1744 billion USD.

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